Jai began to notice a coloring trend, that was once frowned upon, booming all over again. Suddenly there was eye candy all over the streets of New York and he felt inspired to capture it. Jai spent a few months meeting women on the street whose hair grabbed him, much like a siren going off. Loud, blaring but beautiful. None of the women are models or used to being in front of the camera, but they all had a spark that was very beautiful and he captured that, inside and out.